1. Introduction
    At Mida, we value the trust you place in us. This Privacy Policy explains how we collect, use, protect, and handle your personal data when you visit or interact with our website mida.ae. By using the Site, you acknowledge and accept the practices described here.
  2. Personal Data We Collect
    We collect information that helps us provide our services and enhance your experience, including:

Account Information: your name, email address, phone number, and shipping or billing details.
Transactional Data: purchase history, order details, and payment information. Full payment card details are never stored on our servers and are processed through secure third-party payment gateways.
Technical Data: IP address, device identifiers, browser type, and information about how you navigate the Site.
Preferences and Communications: newsletter sign-ups, marketing choices, and interaction history with our brand.

  1. How We Use Your Data
    We use personal data for purposes that allow us to serve you better, including:
  • Processing and delivering orders, returns, and customer service requests.
  • Communicating with you about purchases, updates, and inquiries.
  • Improving our products, website performance, and user experience.
  • Providing marketing communications when you choose to receive them.
  • Meeting legal and regulatory requirements applicable within the UAE.
  1. Basis for Processing Personal Data
    We process your information based on:
  • The need to fulfill our contract with you when you make a purchase.
  • Your consent when you subscribe to marketing or newsletters.
  • Compliance with UAE laws relating to e-commerce, consumer protection, and record keeping.
  • Our legitimate interest in maintaining a secure and efficient website and improving our services.
  1. Data Sharing and Disclosure
    We may share your personal data only when necessary and appropriate:
  • Service partners such as payment processors, delivery companies, and technology providers who assist in operating the Site.
  • Regulatory or legal authorities when required by UAE law or to respond to legal requests.
  • Selected partners, but only with your prior permission, for joint campaigns or promotions.

We never sell personal data.

  1. Data Security
    We use a combination of technical and administrative safeguards to protect your information. This includes encryption, secure servers, restricted access, and regular monitoring. While we take these measures seriously, no online platform can guarantee complete protection.
  2. Data Retention
    We retain personal data for as long as required to fulfill the purposes outlined here. This includes order history, customer support, and compliance with UAE record-keeping requirements. When data is no longer needed, we take steps to securely delete or anonymize it.
  3. Your Rights
    Depending on applicable regulations, you may request:
  • Access to the personal data we hold about you.
  • Corrections to inaccurate or incomplete information.
  • Deletion of your personal data where permitted.
  • The ability to opt out of marketing communications.
  • Withdrawal of any consent you have previously given.

We will respond to these requests within a reasonable timeframe.

  1. Cookies and Similar Technologies
    We use cookies to support essential website functions, personalize your experience, and understand how visitors engage with our Site. You may disable cookies through your browser settings, although certain features may not function as intended.
  2. Third-Party Websites
    The Site may contain links to external services such as social platforms or payment gateways. These third parties operate independently, and we encourage you to review their privacy practices before sharing any information with them.
  3. International Transfers
    Some of our service providers may operate outside the UAE. When data is transferred internationally, we take steps to ensure it is handled in a manner that safeguards your privacy and aligns with applicable standards.
  4. Updates to this Policy
    We may revise this Privacy Policy from time to time. Changes will be posted on this page along with an updated “Last updated” date. Continued use of the Site indicates your acceptance of any revisions.
  5. Contact Us
    If you have questions about this Privacy Policy or wish to exercise any of your data rights, you may contact us at:

Email: fashion@mida.ae

Address: United Arab Emirates